Advocates for Upstate seek to better define its mission

The Advocates for Upstate Medical University has created a new logo and redesigned its website and Facebook page to better reflect its role and impact on the Upstate community. These are but a few of the changes that Advocates for Upstate is making to better engage its members, create greater awareness of the organization, and to add to its more than 100 membership.

“Advocates’ initiatives have played a critical role in funding projects that help Upstate care for its patients, expand its footprint in the community and advance continuing education for its staff and volunteers of all ages,” said Advocates’ President Judy Carr.

Throughout the years, those initiatives have raised nearly $3 million for the Upstate community. Probably its most visible initiative is its signature fundraiser, Mystery, Malt and Merlot. This year’s event, held April 12, raised nearly $63,000 to help the Clark Burn Center purchase items to aid in the emotional and mental recovery process for pediatric and adult burn patients. Funds also helped The Upstate EMS Programs train first responders in life-saving skills, including Stop the Bleed techniques. These responders, in turn, teach the general public how to use these techniques in the event of a life-threatening emergency.

The Advocates’ new logo includes the tagline—“supporting healthcare and scholarship through fundraising and service”—to better define its mission. The website has been redesigned for easier navigation, and, since mid-March, its Facebook page has seen a significant increase in engagement.

To create its new look, Advocates for Upstate collaborated with Darcy DiBiase, assistant director, Upstate Marketing & University Communications; Rebecca Janowski, graphic designer, Upstate Marketing & University Communications; and Catherine Cadley, senior web designer, Upstate’s Educational Communications Department.

Carr says that the effort also resulted in new advertisements for Upstate’s television monitors and in displays at various Upstate vendor sites.

“We encourage everyone to learn more about the work of our organization and to follow us on Facebook and share the page with friends,” said Carr. “We’re always looking for new members and fresh ideas.” Carr adds that dues are reasonably priced and members only need to give as much time as they possibly can.

To learn more about The Advocates, visit

Caption: A screenshot from the Advocates’ new website.

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